8-PAK: The 8-Pack for Your Back! ”
There is a need in the market for sleek and modern backpacks and the task of creating one opens up a wide avenue. Often I find myself needing more pockets and compartments because I like to carry everything and be prepared. 8-PAK at first started with the idea of a mix between the compact hiking backpacks and ones designed for heavy duty gaming laptops. Its inspiration draws from hexagonal paper and 8-bit design style, and the logo was draw first on that paper.
After the logo was created, it was time to generate the brand guidelines. Colorcodes and typography came to match the style: sleek and new gen. 8-PAK’s feature color is blood orange, which the secondary colors navy and cream compliment. Keeping it simple helps the aesthetic feel airy and modern, but with these colors fun combinations and designs could be made. To the hexagonal look consistent, a single hexagon was taken and designed to be a patterned background.
Once the branding was complete, it was time for the actual backpack itself. A small line of 8-PAK backpacks were created to help visualize the product. One of the final components of the brand was to create a hypothetical social media account that adhered to the brand and aesthetic.
8-PAK Back Pack Collection
8-PAK Instagram
